The marketing strategies should be the first things that come to mind the moment we decide to start a new business. When bringing a new brand on the market, you want to make sure that it will be successful. Having an amazing idea and a well-written business plan is great, but marketing strategy is the one that will help you achieve the desired profit. 

Nowadays, it is so easy to start a company, which also means that the competition is going to be tougher. Having the right marketing strategy helps you get useful data and metrics to learn more about your target audience and get on top of the competition. It also defines clear, realistic and measurable marketing objectives for your brand. 

Here are 5 of the most popular Marketing strategies for start-up businesses in 2022:


1. Use SEO to generate new organic traffic on your website


SEO Copywriting is the best way to get organic traffic on your website. This is one of the most important marketing strategies and you should start using it right away. Increasing your website’s domain rating will take some time, around 3-6 months before you start seeing results. So get started as soon as possible.;)

Creating a blog on your website and writing articles using the relevant keywords from your niche will help you achieve the best results. You can use different types of online tools that will help you track your SEO progress like: Ahrefs; Semrush; Moz

2. Use Google Ads to bring new users to your website. 


This is one of the most common and crucial marketing strategies. Optimize your website and then create your Google Ads account. By using this powerful tool you will be able to make your brand more discoverable for new potential customers. Compared to the SEO marketing strategy, with paid advertising, you will see results much faster. 

Creating a paid Google Ads strategy at the start-up of your business will help you aid you make sales faster. Create your targeted audience, research keywords volumes and costs per click, then start creating your ads to promote your business. 

3. Use Social media marketing to promote your products and services


Social media platforms became the best marketing tools in the 21st century.  Facebook has 1.9 billion daily active users, so promoting your products on this platform by using organic or paid advertising will increase the chance of getting new customers fast. The most common social media platforms to use for promoting your brand are Facebook, Instagram, TikTok, Linkedin, Twitter, Pinterest

Do not forget to create amazing designs for your ads and a good call to action to attract many potential customers, even if you are at the beginning of your journey.

Same as Google Ads, with Social Media Paid Ads you can target your audience and make your products and services visible to prospective customers. 

This is by far the most used marketing strategy for all start-up businesses, so make sure you exploit it as much as you can. 


4. Use email marketing to keep your customers informed about your offers


Email marketing is one of the oldest online marketing strategies and it is still foreseen to bring great results in 2022. 

The reasoning behind the indisputable supremacy of email marketing lies behind the fact that, nowadays, everyone who has internet access owns at least one active email account.

This marketing strategy creates an avenue to build relationships with prospects, leads, current customers and even past customers because it provides you with a chance to communicate directly with them, in their inbox, at a time that is most convenient for them. Email marketing gives you the chance to build personal relationships with your audience. 

Coupled with the right content, this can become one of your most impactful marketing channels, and could bring you amazing returns on investment in a short period. 


5. Use influencer marketing to give your business the right exposure.

Have you ever purchased something only because a well-known person that you admire and look up to, used the specific product or service? If you did, you can now understand the power of influencer marketing. 

Having an influencer to promote your products brings out the fun side to your business. 

Social media influencers and content creators improve brand awareness, increase traffic and deliver your brand’s message to your target audience. This form of marketing mostly tends to target younger audiences through social platforms like Instagram, TikTok, Facebook or YouTube. 

If you want to get the right exposure for your business, this marketing strategy is the right choice for you. 

All 5 forms of the above marketing strategies are vital for a start-up business in 2022. Provided you need professional assistance you can join our community and learn more about marketing strategies.