Disney empowers sports advertisers to score big with data and tech


In the dynamic world of sports marketing, where passion meets performance, data and technology have become pivotal players. Disney, as one of the largest media companies globally, is taking the lead in urging sports advertisers to unlock the full potential of data-driven insights and tech tools. Senior Vice President of Disney Advertising Sales, Wendell Scott, emphasizes the untapped opportunities lying within the vast realm of fan data, urging marketers to capitalise on the wealth of information available. The data dilemma Scott points out that the sports marketing landscape is not lacking in fan data; instead, the industry has been slower to [...]