Navigating the post-cookie era: how Generative AI holds the key in 2024


The countdown to the demise of third-party cookies has officially begun, with Google disabling them for 1% of Chrome users on January 4, 2024, marking the initial step in the phasing out of this tracking technology. As the advertising industry grapples with the impending challenge, the need for alternative targeting and tracking methods has sparked a race for innovative solutions. Among the emerging strategies, generative artificial intelligence (AI) is gaining attention as a potential game-changer in addressing the post-cookie puzzle. The challenge of cookie deprecation Google's announcement, made almost four years ago, set off a race within the advertising industry to [...]

Navigating the post-cookie era: how Generative AI holds the key in 20242024-02-13T15:44:32+00:00

Pros and Cons of Using AI Chatbots in Business


Chatbots are becoming an increasingly popular tool for businesses to improve their customer experience and reduce costs. While it has many benefits, it also has some drawbacks that businesses need to be aware of. Let’s explore the benefits and disadvantages of Chatbots. Benefits of Chatbots 24/7 Availability: Chatbots can operate 24/7, allowing businesses to provide customer support around the clock. This can improve customer satisfaction and loyalty, as customers can get their questions answered at any time. Personalization: it can analyze customer data and personalize responses, providing a tailored experience for each customer. This can improve engagement and conversion rates, as [...]

Pros and Cons of Using AI Chatbots in Business2023-07-14T12:51:10+00:00

Future of advertising: New Technologies and Trends


Continual evolution characterizes the advertising industry. Emerging technologies and trends redefine how businesses communicate with their audience. This blog post is dedicated to exploring these transformative aspects, including the future of advertising and the innovative trends shaping the industry.   Artificial Intelligence Artificial Intelligence (AI) stands at the forefront of this revolution. This technology enables businesses to formulate personalized ads and perform real-time data analysis. Therefore, AI's contribution to the advertising industry includes a better understanding of the audience and the delivery of targeted ads for higher conversion rates. Augmented Reality and Virtual Reality Two other transformative technologies include Augmented Reality [...]

Future of advertising: New Technologies and Trends2023-07-14T12:35:06+00:00

Leveraging AI in Digital Marketing


Artificial Intelligence (AI) is no longer a buzzword, but a reality that is rapidly transforming the digital marketing landscape and it has been trending for a long time. With the ability to analyze data in real-time, make predictions, automate tasks, and optimize campaigns, AI is providing businesses with unprecedented opportunities to drive growth and revenue. However, leveraging AI in digital marketing also presents significant challenges, such as data privacy, bias, lack of transparency, and cost. Let’s get to know more about this subject by exploring the opportunities and challenges of using AI in digital marketing.   Personalization in Marketing: One of [...]

Leveraging AI in Digital Marketing2023-06-27T12:28:55+00:00

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