Marketing Resources & Media2023-09-04T16:14:46+00:00

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2302, 2024

Disney empowers sports advertisers to score big with data and tech

By |February 23rd, 2024|Categories: Institute News|Tags: , , , , , |

In the dynamic world of sports marketing, where passion meets performance, data and technology have become pivotal players. Disney, as one of the largest media companies globally, is taking the lead in urging sports advertisers to unlock the full potential of data-driven insights and tech tools. Senior Vice President of Disney Advertising Sales, Wendell Scott, emphasizes the untapped opportunities lying within the vast realm of fan data, urging marketers to [...]

2002, 2024

Short-Form video advertising set to skyrocket for ad spendings

By |February 20th, 2024|Categories: Institute News|Tags: , , , , , |

The explosive rise of short-form videos, pioneered by platforms like TikTok and replicated by others such as YouTube Shorts and Instagram Reels, has reshaped the advertising landscape. These bite-sized, captivating videos lasting no more than 60 seconds have not only become a source of entertainment but also a powerful tool for advertisers looking to engage younger audiences.  Unprecedented growth in short-form video ad spending Short-form videos have proven to be [...]

1302, 2024

Navigating the post-cookie era: how Generative AI holds the key in 2024

By |February 13th, 2024|Categories: Institute News|Tags: , , , , |

The countdown to the demise of third-party cookies has officially begun, with Google disabling them for 1% of Chrome users on January 4, 2024, marking the initial step in the phasing out of this tracking technology. As the advertising industry grapples with the impending challenge, the need for alternative targeting and tracking methods has sparked a race for innovative solutions. Among the emerging strategies, generative artificial intelligence (AI) is gaining [...]

2706, 2023

Pros and Cons of Using AI Chatbots in Business

By |June 27th, 2023|Categories: Institute News|Tags: , |

Chatbots are becoming an increasingly popular tool for businesses to improve their customer experience and reduce costs. While it has many benefits, it also has some drawbacks that businesses need to be aware of. Let’s explore the benefits and disadvantages of Chatbots. Benefits of Chatbots 24/7 Availability: Chatbots can operate 24/7, allowing businesses to provide customer support around the clock. This can improve customer satisfaction and loyalty, as customers can [...]

1306, 2023

Future of advertising: New Technologies and Trends

By |June 13th, 2023|Categories: Institute News|Tags: , , , , , , , , |

Continual evolution characterizes the advertising industry. Emerging technologies and trends redefine how businesses communicate with their audience. This blog post is dedicated to exploring these transformative aspects, including the future of advertising and the innovative trends shaping the industry.   Artificial Intelligence Artificial Intelligence (AI) stands at the forefront of this revolution. This technology enables businesses to formulate personalized ads and perform real-time data analysis. Therefore, AI's contribution to the [...]

3005, 2023

Leveraging AI in Digital Marketing

By |May 30th, 2023|Categories: Uncategorized|Tags: , |

Artificial Intelligence (AI) is no longer a buzzword, but a reality that is rapidly transforming the digital marketing landscape and it has been trending for a long time. With the ability to analyze data in real-time, make predictions, automate tasks, and optimize campaigns, AI is providing businesses with unprecedented opportunities to drive growth and revenue. However, leveraging AI in digital marketing also presents significant challenges, such as data privacy, bias, [...]

1605, 2023

Advanced Social Media Strategies: Using Paid and Organic Tactics to Grow Your Audience

By |May 16th, 2023|Categories: Uncategorized|Tags: , , , , |

Social media is an essential tool for businesses to connect with their audience and grow their brand. To achieve success on social media, it's important to use both paid and organic tactics strategically. Let’s discuss some advanced social media strategies that use a combination of paid and organic tactics to grow your audience.   Define Your Goals Before developing any social media strategy, it's important to define your goals. Whether [...]

811, 2021

How to tap into a business community as a young entrepreneur?

By |November 8th, 2021|Categories: Uncategorized|

Being an entrepreneur is not as easy as it seems. You have to think of what business to start up, how it will appeal to the community and how profitable it will be.    Many people find it difficult to start their own business. They might feel discouraged by the work they have to put into it in order to be profitable, so they take the easy way out by [...]

811, 2021

Top 5 Websites for digital marketing resources

By |November 8th, 2021|Categories: Uncategorized|

As digital marketing is evolving day by day, it doesn’t matter if you are a veteran in this domain or a beginner, you will definitely have to stay informed about the updates. In order to start a career as a digital marketer, you will need to get familiar with the basics of Content Marketing SEO, SEM, Email Marketing, Facebook Ads, Social Media Marketing and Google Ads.     A digital marketer [...]

811, 2021

Top 5 Marketing strategies for start-up businesses in 2022

By |November 8th, 2021|Categories: Uncategorized|

The marketing strategies should be the first things that come to mind the moment we decide to start a new business. When bringing a new brand on the market, you want to make sure that it will be successful. Having an amazing idea and a well-written business plan is great, but marketing strategy is the one that will help you achieve the desired profit.  Nowadays, it is so easy to [...]

1603, 2016

What do successful grads think you should study?

By |March 16th, 2016|Categories: Institute News|

Learn to think smart. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper [...]

1503, 2016

Former student discusses success in the fashion industry

By |March 15th, 2016|Categories: Institute News|

My success is no accident. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper [...]

1503, 2016

How do you best prepare for university?

By |March 15th, 2016|Categories: Institute News|

Focus on exam results. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero [...]

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