Podcast
The Marketing Innovation Podcast Show introduces business and marketing leaders from across the world, discussing latest marketing tips, strategies and insights.
Blog
Our partner marketing blog explores in depth tools and techniques to market different niched products and services, as well as trends in the industry.
Video content
Discover insightful video lessons on topics such as eCommerce Marketing, Content Marketing & SEO in the dedicated section on our partner - The Marketing Uni.
Pros and Cons of Using AI Chatbots in Business
Chatbots are becoming an increasingly popular tool for businesses to improve their customer experience and reduce costs. While it has many benefits, it also has some drawbacks that businesses need to be aware of. Let’s explore the benefits and disadvantages of Chatbots. Benefits of Chatbots 24/7 Availability: Chatbots can operate 24/7, allowing businesses to provide customer support around the clock. This can improve customer satisfaction and loyalty, as customers can [...]
Future of advertising: New Technologies and Trends
Continual evolution characterizes the advertising industry. Emerging technologies and trends redefine how businesses communicate with their audience. This blog post is dedicated to exploring these transformative aspects, including the future of advertising and the innovative trends shaping the industry. Artificial Intelligence Artificial Intelligence (AI) stands at the forefront of this revolution. This technology enables businesses to formulate personalized ads and perform real-time data analysis. Therefore, AI's contribution to the [...]
Leveraging AI in Digital Marketing
Artificial Intelligence (AI) is no longer a buzzword, but a reality that is rapidly transforming the digital marketing landscape and it has been trending for a long time. With the ability to analyze data in real-time, make predictions, automate tasks, and optimize campaigns, AI is providing businesses with unprecedented opportunities to drive growth and revenue. However, leveraging AI in digital marketing also presents significant challenges, such as data privacy, bias, [...]
Advanced Social Media Strategies: Using Paid and Organic Tactics to Grow Your Audience
Social media is an essential tool for businesses to connect with their audience and grow their brand. To achieve success on social media, it's important to use both paid and organic tactics strategically. Let’s discuss some advanced social media strategies that use a combination of paid and organic tactics to grow your audience. Define Your Goals Before developing any social media strategy, it's important to define your goals. Whether [...]
How to tap into a business community as a young entrepreneur?
Being an entrepreneur is not as easy as it seems. You have to think of what business to start up, how it will appeal to the community and how profitable it will be. Many people find it difficult to start their own business. They might feel discouraged by the work they have to put into it in order to be profitable, so they take the easy way out by [...]
Top 5 Websites for digital marketing resources
As digital marketing is evolving day by day, it doesn’t matter if you are a veteran in this domain or a beginner, you will definitely have to stay informed about the updates. In order to start a career as a digital marketer, you will need to get familiar with the basics of Content Marketing SEO, SEM, Email Marketing, Facebook Ads, Social Media Marketing and Google Ads. A digital marketer [...]
Top 5 Marketing strategies for start-up businesses in 2022
The marketing strategies should be the first things that come to mind the moment we decide to start a new business. When bringing a new brand on the market, you want to make sure that it will be successful. Having an amazing idea and a well-written business plan is great, but marketing strategy is the one that will help you achieve the desired profit. Nowadays, it is so easy to [...]
What do successful grads think you should study?
Learn to think smart. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper [...]
Former student discusses success in the fashion industry
My success is no accident. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper [...]
How do you best prepare for university?
Focus on exam results. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero [...]
Get on board and join our marketing leaders community!