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Disney empowers sports advertisers to score big with data and tech
In the dynamic world of sports marketing, where passion meets performance, data and technology have become pivotal players. Disney, as one of the largest media companies globally, is taking the lead in urging sports advertisers [...]
Short-Form video advertising set to skyrocket for ad spendings
The explosive rise of short-form videos, pioneered by platforms like TikTok and replicated by others such as YouTube Shorts and Instagram Reels, has reshaped the advertising landscape. These bite-sized, captivating videos lasting no more than [...]
Navigating the post-cookie era: how Generative AI holds the key in 2024
The countdown to the demise of third-party cookies has officially begun, with Google disabling them for 1% of Chrome users on January 4, 2024, marking the initial step in the phasing out of this tracking [...]
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