Disney empowers sports advertisers to score big with data and tech

2024-02-23T09:40:22+00:00

In the dynamic world of sports marketing, where passion meets performance, data and technology have become pivotal players. Disney, as one of the largest media companies globally, is taking the lead in urging sports advertisers to unlock the full potential of data-driven insights and tech tools. Senior Vice President of Disney Advertising Sales, Wendell Scott, emphasizes the untapped opportunities lying within the vast realm of fan data, urging marketers to capitalise on the wealth of information available. The data dilemma Scott points out that the sports marketing landscape is not lacking in fan data; instead, the industry has been slower to [...]

Disney empowers sports advertisers to score big with data and tech2024-02-23T09:40:22+00:00

Short-Form video advertising set to skyrocket for ad spendings

2024-02-13T17:04:17+00:00

The explosive rise of short-form videos, pioneered by platforms like TikTok and replicated by others such as YouTube Shorts and Instagram Reels, has reshaped the advertising landscape. These bite-sized, captivating videos lasting no more than 60 seconds have not only become a source of entertainment but also a powerful tool for advertisers looking to engage younger audiences.  Unprecedented growth in short-form video ad spending Short-form videos have proven to be a dynamic medium for generating leads, enhancing brand visibility, and fostering user engagement. The format's versatility and its ability to connect with audiences across various social media platforms have propelled it [...]

Short-Form video advertising set to skyrocket for ad spendings2024-02-13T17:04:17+00:00

Navigating the post-cookie era: how Generative AI holds the key in 2024

2024-02-13T15:44:32+00:00

The countdown to the demise of third-party cookies has officially begun, with Google disabling them for 1% of Chrome users on January 4, 2024, marking the initial step in the phasing out of this tracking technology. As the advertising industry grapples with the impending challenge, the need for alternative targeting and tracking methods has sparked a race for innovative solutions. Among the emerging strategies, generative artificial intelligence (AI) is gaining attention as a potential game-changer in addressing the post-cookie puzzle. The challenge of cookie deprecation Google's announcement, made almost four years ago, set off a race within the advertising industry to [...]

Navigating the post-cookie era: how Generative AI holds the key in 20242024-02-13T15:44:32+00:00

Pros and Cons of Using AI Chatbots in Business

2023-07-14T12:51:10+00:00

Chatbots are becoming an increasingly popular tool for businesses to improve their customer experience and reduce costs. While it has many benefits, it also has some drawbacks that businesses need to be aware of. Let’s explore the benefits and disadvantages of Chatbots. Benefits of Chatbots 24/7 Availability: Chatbots can operate 24/7, allowing businesses to provide customer support around the clock. This can improve customer satisfaction and loyalty, as customers can get their questions answered at any time. Personalization: it can analyze customer data and personalize responses, providing a tailored experience for each customer. This can improve engagement and conversion rates, as [...]

Pros and Cons of Using AI Chatbots in Business2023-07-14T12:51:10+00:00

Future of advertising: New Technologies and Trends

2023-07-14T12:35:06+00:00

Continual evolution characterizes the advertising industry. Emerging technologies and trends redefine how businesses communicate with their audience. This blog post is dedicated to exploring these transformative aspects, including the future of advertising and the innovative trends shaping the industry.   Artificial Intelligence Artificial Intelligence (AI) stands at the forefront of this revolution. This technology enables businesses to formulate personalized ads and perform real-time data analysis. Therefore, AI's contribution to the advertising industry includes a better understanding of the audience and the delivery of targeted ads for higher conversion rates. Augmented Reality and Virtual Reality Two other transformative technologies include Augmented Reality [...]

Future of advertising: New Technologies and Trends2023-07-14T12:35:06+00:00

What do successful grads think you should study?

2021-10-12T15:00:15+00:00

Learn to think smart. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero condimentum, pellentesque nunc. In auctor dignissim tristique. Follow your instincts Aliquam fringilla molestie nisi ut porttitor. Maecenas viverra velit id cursus rhoncus. Mauris sit amet semper enim, quis hendrerit [...]

What do successful grads think you should study?2021-10-12T15:00:15+00:00

Former student discusses success in the fashion industry

2021-10-12T15:00:17+00:00

My success is no accident. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero condimentum, pellentesque nunc. In auctor dignissim tristique. Start small. Think Big. Aliquam fringilla molestie nisi ut porttitor. Maecenas viverra velit id cursus rhoncus. Mauris sit amet semper enim, quis [...]

Former student discusses success in the fashion industry2021-10-12T15:00:17+00:00

How do you best prepare for university?

2021-10-12T15:00:18+00:00

Focus on exam results. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero condimentum, pellentesque nunc. In auctor dignissim tristique. Take time out. Aliquam fringilla molestie nisi ut porttitor. Maecenas viverra velit id cursus rhoncus. Mauris sit amet semper enim, quis hendrerit ex. [...]

How do you best prepare for university?2021-10-12T15:00:18+00:00

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