In the dynamic world of sports marketing, where passion meets performance, data and technology have become pivotal players. Disney, as one of the largest media companies globally, is taking the lead in urging sports advertisers to unlock the full potential of data-driven insights and tech tools. Senior Vice President of Disney Advertising Sales, Wendell Scott, emphasizes the untapped opportunities lying within the vast realm of fan data, urging marketers to capitalise on the wealth of information available. The data dilemma Scott points out that the sports marketing landscape is not lacking in fan data; instead, the industry has been slower to [...]
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So far Ale Sauca has created 3 blog entries.
The explosive rise of short-form videos, pioneered by platforms like TikTok and replicated by others such as YouTube Shorts and Instagram Reels, has reshaped the advertising landscape. These bite-sized, captivating videos lasting no more than 60 seconds have not only become a source of entertainment but also a powerful tool for advertisers looking to engage younger audiences. Unprecedented growth in short-form video ad spending Short-form videos have proven to be a dynamic medium for generating leads, enhancing brand visibility, and fostering user engagement. The format's versatility and its ability to connect with audiences across various social media platforms have propelled it [...]
The countdown to the demise of third-party cookies has officially begun, with Google disabling them for 1% of Chrome users on January 4, 2024, marking the initial step in the phasing out of this tracking technology. As the advertising industry grapples with the impending challenge, the need for alternative targeting and tracking methods has sparked a race for innovative solutions. Among the emerging strategies, generative artificial intelligence (AI) is gaining attention as a potential game-changer in addressing the post-cookie puzzle. The challenge of cookie deprecation Google's announcement, made almost four years ago, set off a race within the advertising industry to [...]