Social media is an essential tool for businesses to connect with their audience and grow their brand. To achieve success on social media, it’s important to use both paid and organic tactics strategically. Let’s discuss some advanced social media strategies that use a combination of paid and organic tactics to grow your audience.


Define Your Goals

Before developing any social media strategy, it’s important to define your goals. Whether it’s increasing brand awareness, driving website traffic, or boosting sales, having clear goals will help you tailor your social media tactics accordingly.


Use Paid Tactics

Paid social media advertising allows businesses to reach a wider audience and target specific demographics. Some examples of paid tactics include promoted posts, sponsored ads, and social media influencers. Paid advertising can also be used to retarget previous website visitors or customers.


Use Organic Tactics

Organic social media tactics are free and can be just as effective as paid tactics when used correctly. Examples of organic tactics include regular posting, engaging with your audience, and utilizing hashtags to optimize your posts. Organic tactics helps you build brand awareness and increase engagement with your audience.


Target Your Audience

Targeting your audience is essential to ensure that your social media content is reaching the right people. Social media platforms offer a variety of targeting options such as age, location, interests and behaviors. Targeting can help increase engagement and conversions.


Measure Your Results

Measuring your social media results is crucial to determine the success of your tactics. Using analytics tools, businesses can track metrics such as reach, engagement, and conversions. Analyse your data to identify areas for improvement and adjust your strategy accordingly.



Retargeting is a paid tactic that involves showing ads to people who have previously engaged with your brand. For example, if someone visits your website but doesn’t make a purchase, retargeting ads can be used to remind them of your brand and encourage them to return.


Influencer Marketing

Influencer marketing involves collaborating with social media influencers to promote your brand. Influencers can help increase brand awareness and reach a wider audience. When choosing influencers, consider their audience demographics and engagement rates.


The best strategy out there is knowing how to take advantage and to combine the paid and organic social media tactics to help your business. Defining your goals, using paid and organic tactics, targeting your audience, measuring your results, retargeting, and influencer marketing are all effective social media strategies to consider. 

If this is a bit overwhelming for you, try collaborating with a digital marketing team who are always in step with new trends and constantly updates their strategies so that you benefit from the best exposure and that will make your job much easier.